Article Link: http://exchangepress.com/article/power-pack-your-center-brochure/5013416/
A center brochure can be a valuable marketing tool or an expensive waste of time and resources. When people in your target market need more information about your center's services, a brochure is an easy way to provide that education while enticing them to learn more. However, to a prospective customer, a powerful brochure can put you in the running while a weak one can eliminate you on the first cut.Before you begin to design and develop a brochure for your center, consider your answers to the following questions:
1 Who is your intended audience? To whom will you be giving the brochure? Will it go to anyone who wants information about your center or just your best prospects? Is it also intended for customers, center visitors, and opinion influencers? Which target markets do you want your brochure to appeal to most?
2 What specifically do you want your brochure to communicate? Do you want it to communicate the image of your center, educate people about the unique features and benefits of your child care services, or just list the services you offer, including ages of children served, hours of operation, location, etc.? Do you want it to merely peak interest or to ...